Beauty salons, nail bars, spas and barbers are visual businesses. Clients choose based on what they see, and many spend time waiting or sitting in a chair with little to look at. Digital signage gives you a stylish way to show off your work, promote treatments and sell more products.
How salons use digital signage
Treatment menus and price lists
Printed price lists fade, get scribbled on and need reprinting whenever prices change. A digital menu stays crisp and can be updated in minutes. Portrait screens on the wall or a slim digital poster near reception work well.
Window displays
A screen in the window shows passers-by your best work, your latest offers and your booking details, day and night. If your window faces the sun, choose a high-brightness display so it stays readable.
Promoting add-ons
Clients already in the chair are your best audience for extra treatments: a conditioning treatment, a brow tidy, a beard trim or a gel upgrade. A screen in view of clients can suggest these naturally.
Selling retail products
Short videos about the products you use and sell can encourage purchases at the till. Place a screen near your product display.
Showcasing your work
Before-and-after photos and short clips of your team at work build confidence and show your style. Always get clients’ permission before using their photos.
Social media and reviews
Encourage clients to follow you, tag you in posts and leave reviews, with QR codes linking straight to your pages.
Team introductions
Introduce your stylists, therapists and barbers, with their specialities, so clients can choose who to book next time.
Booking and loyalty
Promote online booking, gift vouchers and loyalty schemes, especially in the run-up to Christmas, Valentine’s Day and Mother’s Day.
Choosing your screens
- Slim portrait displays for treatment menus and price lists.
- Digital posters for entrances and reception. See digital posters and A-boards.
- Window displays to attract passers-by.
- Digital A-boards on the pavement where permitted.
Look for screens that match your salon’s interior. Slim bezels and neat cable management keep the look clean.
Content tips for salons
- Use your own photography. Real work from your salon is more convincing than stock images.
- Keep text short. Treatment name, price and one benefit.
- Match your brand. Use your colours, fonts and tone of voice.
- Change with the seasons. Promote festive styles, summer treatments and wedding packages at the right time.
- Keep it calm. Gentle transitions suit a relaxing environment better than fast animation.
For more ideas, see our guide to designing content that gets noticed.
Managing it day to day
With cloud software, you can update prices, schedule offers and add new photos from your phone between appointments. If you run more than one salon, you can update every location at once.
Where to place screens in a salon
- In the window, facing the street, for offers and booking details.
- At reception, for price lists, gift vouchers and loyalty schemes.
- In the waiting area, for team introductions, work showcases and social content.
- In view of the styling chairs, for add-on treatments and products, at a comfortable angle for clients.
- Near retail shelves, for product videos and offers.
Keep screens away from water, steam and product spray where possible, and make sure cables are tidy and safe.
Getting started
SignageTec supplies portrait displays, digital posters and window screens for salons and barbers, and can help design your price lists and promotions. See more on our industries page, or request a free quote.
